Every sales automation I build, in plain language.
No retainer trap. No "strategy decks." I build the thing, hand you the keys, and the thing keeps working after I'm gone.
Stop leaking leads before they reply.
Inbound reply & routing
Enriched, scored, replied and routed to the right owner — in under 5 minutes, 24/7.
ICP scoring & lead triage
Every lead tagged A/B/C before it hits your calendar. Stop burning hours on unqualified demos.
Outbound sequences that work
Multi-channel cadences built on buyer psychology, not "just follow up."
LinkedIn warm-intro finder
Daily list of 2nd-degree decision-makers who'd take a warm intro — matched to your ICP.
Turn interest into contracts in days, not months.
Discovery intake & scorecard
Prospect fills a 90-second form. You get a qualified brief and suggested talk-track before the call.
Proposal generator (from call transcript)
Discovery call → branded proposal in 90 seconds. Signed in 48h, not two weeks.
Follow-up sequences that convert
6-touch follow-up per deal, personalised from the call notes — auto-paused when they reply.
Call intelligence & coaching
Every call auto-transcribed, summarised, coached. You see the patterns that close (and the ones that kill).
Revenue doesn't stop at signature.
AI SDR for dormant leads
Re-activates stale pipeline with real conversations. Recovers 5-12% of "lost" deals.
Onboarding & upsell flows
Customer.io + Stripe + product signals → automatic upsell at the moment they're ready.
Revenue dashboard
One screen. Pipeline, velocity, close rate, forecast — live. Board-ready without the Monday-morning scramble.
Churn & save automations
Product usage drops → save flow triggers before they cancel. Recovers 15-25% of at-risk MRR.
Prefer a human first? Every service I offer.
The automations above are what I build. These are the strategy engagements behind them — positioning, pricing, sales process, RevOps. Pick the one that matches where you're stuck.
Web Design & Build
Conversion-first landing pages and websites, designed and built end to end. Four recent client builds inside.
web designB2B SaaS Consultant
Your product works. The revenue is what is unpredictable. I find the actual bottleneck in your B2B SaaS revenue engine, fix it, and hand you the system.
b2b saas consultantB2B SaaS Sales Process
Defined stages, real exit criteria, and a playbook every rep can follow. It is the first thing I build, because outreach and enablement only work on top of it.
b2b saas sales processB2B Sales Consultant
Bad sales results trace back to the wrong people, the wrong message, or the wrong process. I work out which one is costing you deals and rebuild only that part.
b2b sales consultantFounder Led Sales
You close every deal yourself and your calendar has become the ceiling. I help you sell sharper now and make what you do transferable to a first hire.
founder led salesFractional CMO
Referrals dried up and you need pipeline that does not depend on who you meet at a conference. That is the exact gap part time marketing leadership fills.
fractional cmoFractional CRO
Marketing, sales and customer success each look fine on their own, yet revenue still stalls. A fractional CRO owns the whole chain and the number attached to it.
fractional croFractional Marketing
Between burning out doing marketing yourself and hiring a junior who needs direction sits a third option: experienced marketing capacity, part-time and embedded.
fractional marketingGo To Market Consulting
I help B2B SaaS founders replace 'we grow when we get lucky' with a go-to-market engine: a sharp ICP, messaging that lands, and outreach that books real calls.
go to market consultingHire A Fractional CMO
Most founders get the scope wrong, not the person. Here is what to check before you sign, which red flags to walk away from, and how long to commit.
hire a fractional cmoHubSpot Consultant
HubSpot is a strong CRM and one of the most commonly misconfigured. I design the sales architecture first, then build HubSpot to match, so the data gets trusted.
hubspot consultantRevenue Operations Consultant
Marketing blames sales, sales blames marketing, and nobody can pull a clean revenue report. RevOps is the plumbing that gets all three teams onto one set of numbers.
revenue operations consultantSaaS Marketing Services
Sharp ICP, clear messaging, and a direct outbound motion before you spend real budget anywhere else. The order matters more than the channel list.
saas marketing servicesSaaS Messaging
If visitors leave your site unsure what you do, or two reps describe the product differently, that is a messaging gap. I build the framework that closes it.
saas messagingSaaS Positioning
Positioning is a decision, not a tagline: who this is for, what it beats, and why anyone should believe you. Everything downstream gets easier once it is settled.
saas positioningSaaS Pricing Consultant
Constant discount requests, one tier that fits nobody, a price untouched since year one. I audit where price actually kills deals, then redesign from there.
saas pricing consultantSaaS Pricing Strategy
Most early-stage SaaS is priced by feel and never revisited. Choosing the right value metric and package structure usually beats adding another channel.
saas pricing strategySales Automation Consultant
When reps lose a fifth of their day to CRM admin and manual follow-up, that is conversations they never had. I automate every step that needs no human judgment.
sales automation consultantSales Enablement Consultant
Your reps are not bad at selling, they were never given a system. I audit where deals stall, then build the playbook, scripts and templates that close the gap.
sales enablement consultantSales Operations Consultant
A messy CRM, forecasts that are really guesses, and new reps learning the process by asking whoever sits closest. Sales ops is the infrastructure that fixes it.
sales operations consultantB2B Sales Playbook
One document that tells your team who to target, what to ask, how to demo, and how to close. Built from your own won and lost deals, not from a template.
b2b sales playbookAudit only, full build, or monthly.
Every engagement begins with the €500 Audit. Fully credited if we move into a Build.
| What's included | Audit €500 | Build €5k-€15k | Growth Partner €5-15k / mo |
|---|---|---|---|
| Pipeline map & leak report | ● | ● | ● |
| Automation opportunity scan | ● | ● | ● |
| Quantified revenue recovery estimate | ● | ● | ● |
| Automations built in your stack | - | 3-5 | +1 / month |
| Playbooks, docs, Loom walkthroughs | - | ● | ● |
| Live training calls | - | 2 | Monthly |
| Slack access (48h response) | - | 30 days | Ongoing |
| Monthly optimisation sprints | - | - | ● |
| Scale & hiring advice | - | - | ● |
| Typical payback | 2 wks | 60 days | Ongoing |
No new tools. Unless they're worth it.
I work with what you already pay for. If a tool change is necessary I'll explain why — otherwise we build on what's there.
Book the Audit. See the leaks.
90 minutes with me on your actual pipeline. €500. Fully credited if you proceed to a Build.
Book Revenue + Automation Audit